All companies start with new Web is a great idea, but with little (and not even close to understanding) of their audience. We have dealt with many customers with large, innovative products / services, but that failed because they lacked a very important property that something that every little smart entrepreneurs make their PR advisers to hear when they say: This is your hearing where!
We started the B2B
tradekey category, in the hope that those who in the past and ignored our advice and come back when they need it most, which we have answers like "We are people who have studied music, we do not need Tech community "(as if tech people not to listen to music), is to learn now and never repeat their mistakes. As a startup web-based, not knowing your audience is probably at the top of the "fatal" error list.
All pages are designed for an audience - the "personal" sites, where the authors write, something for themselves. " When you search for something, anything, can you expect people from all over the world to see and access the information (if you do not protect with a password).
There is no limit on
tradekey. The public is who has access to the information you have mail. The forms of access and interaction vary from place to place, a business. But sometimes, people whose access to information online are not those that await us. can public speaking is an art - develop a sense of the public the difference between success and failure to understand.
"Public" is a generic term - most websites "hearings" are groups of users who identified each with different interests, goals and motivations. Do you know your audience is able to categorize your users on interest, geography based and etc. The best way is to classify the
tradekey users on their properties and not on your own expectations. So do not expect, "music" to celebrities to win, that the music - who loves music could end up having to start your Web site, and does not respect this "unexpected" public could damage your reputation and do a great loss (" Even Money "). The reason for this situation is hard to develop a simple blog, but you consider the following:
* A website that are not met, will receive its public user feedback, negative
* Some users may have very powerful voice, similar reactions from their supporters will support. (For example, if Scoble does not like a book, you can expect a swarm of fans and supporters to feel the same. They publish their "agreement" with the VIP on their blogs, social networks, etc. Once the negative comments go viral It is difficult to escape with a clean face, no matter what you try: Scoble does not expect an apology or publish an erratum.)
could convince * bad press and negative social reactions of the media the less experienced users to avoid your company.
* All the above might deter VCs to invest in your business.
* Without means and with too many adverse conditions, your launch will be soon forgotten. Can you imagine anything worse?
* Even if you manage solve all the problems negative, these negative follow you until the end of time, some degree!
Know your audience! It is not included several things that young entrepreneurs at
tradekey:
* There is no line thank you: Nobody cares if your idea of good, useful, and is "could change the world." Users worry, "What is there for me" capital and maintenance risk to the ROI (return on investment).
* It is naive to think that VCS clearly never invest in a start-up with no bulletproof () model of monetization. Twitter, for example, has pumped lots of venture capital funds, the company never sold to Facebook, Google, Apple or other interested parties. Can you guess why? Twitter has never publicly showed his monetization model, but this does not mean that it does not exist. Twitter has received funding for Jaiku (his last major rival) was higher (why else would Google a microblogging platform Twitter than others? Google's no such mistake to buy!).
* There are no press coverage without history: There is no way to get new ones when nothing happens.
* CV, other investors, the media and casual users are all the public "and everyone should be treated differently.
* To start a business without a business plan is almost always lost a lot.
Most social networks engaged
tradekey audience around the world
Most start-ups in the world in the implementation of many social networks AudienceWhat do evil, that they target English-speaking community, ignoring other web users that are more committed to the use of Web 2.0 are.
For example, a recent study by comScore, the Russian Federation has committed worldwide public social networking "with the visitors spend 6.6 hours, and viewing of 1307 pages per visitor per month."
Mondial 1.1 billion people 15 years and older who accessed the
tradekey from home or at work, 2009, 734.2 million have visited at least one social networking site in the month, representing a penetration rate is 65 percent of the global Internet audience. The audience for social networks in Russia had the highest turnout among the 40 countries reported by comScore, with an average of 6.6 hours in 1307 pages per visitor and consumed. Brazil is far behind on 6.3 hours place, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours). "
Of course, these statistics are mainly local websites visited by users in each country. However, if one buys a starting field of certain countries (and creates a site-specific language on the subject) to be presented to users in other countries view the numbers to venture far better than, say, which presented a startup that only the English community is with a ". com website.
We will discuss more about the organization and categorization of users in a future article B2B
alibaba consulting. But if you can an online business should simply corresponds to obey certain principles. So many young shoots are sometimes from people like you run a great understanding for their "basic" capabilities, for example - programming. But in addition to the low probability that someone is in their team to an SEO, PR or social media experts does not happen, the likelihood of their being expert in these important areas exist. The point here is to rent or labor experts, where it is needed and then trust the experts to help you make the right decisions. So many times, CEOs and other executives to start hiring professionals to supplement their own knowledge and then not follow her good advice. There are so many aspects to online business at
tradekey, and nobody, nobody knows you repeat everything about everything.
